Today’s podcast we focus on a Santa fe, New Mexico Folk Art 2024 Jesse Baca to learn about her art, and the folk art market scene in 2024. Great education for anyone interested in becoming a Folk Artist this summer!
My favorite thing about folk art is that it is it’s decorative, it’s on something functional usually. It’s applied in your daily life. It’s not just in a museum or has this like grand presence about it. I’ll say that about my work. It’s nothing like crazy or profound. It’s just sweet and decorative and fun and happy. And so I love that, that it brings joy to people. That’s one of my most favorite comments. People are like, oh, I was walking by this window. I walked by this wall and I saw your work and I love it. And it’s just so happy and sweet. And so it’s nice just to bring joy to people that way. It’s very simple.
I love the idea of functional art in the fact that you can wear our, or you can have something on a water bottle or, you know, like it’s just easier to access. I love that. I mean, it’s, it’s the epitome of folk art for me. So it’s really fun to bring kind of a different little branch was also organic. It wasn’t like, you know what, I’m going to start a painting business. But you know, I named the brand called @MexiModern, which is just a total whim like pick the first font that I liked. I was like, sure, that looks good. Let’s make a logo, blah, blah, blah. And it has progressed. And I’m so stoked how it’s like turned into a brand and a thing. And, you know, with the textiles, it’s really wonderful also with the advent of Etsy and that they make that easy for sellers and makers to really get out a product to the masses and make it makes that easy, which is nice for me because I don’t know a bunch about shipping, you know, like a Etsy, thank you. I’m gonna press the button done right.
Jessie Baca is a working artist living in Santa Fe, New Mexico. Her work is inspired by Otomi textiles and showcases whimsical flora and fauna. As a fourth generation artist, she has always been obsessed with painting on anything BUT canvas. After serving her community as a destination event planner for 14 years, she was at a crossroads when the COVID pandemic hit and live events came to a grinding halt. As an entrepreneur, she knew something had to shift if she wanted to keep food on the table.